Glaciar: Perito Moreno Glacier Live Broadcasts
Independent historical guide to Lupa Corporation’s digital tourism projects in Argentina. Not affiliated with the former operator.
Project Glaciar
Project Glaciar documented one of Lupa Corporation’s most ambitious turismo digital efforts: live internet transmission of the Perito Moreno Glacier in Los Glaciares National Park, Santa Cruz, Patagonia — including the dramatic ice-rupture events that draw worldwide attention.
The historical site framed the broadcasts around the glacier’s scale: a front roughly five kilometres wide and more than sixty metres above Lago Argentino, within a national park widely cited as one of the planet’s significant freshwater reserves. Archives from 2008 noted the most recent major rupture before that season had occurred in March 2006.
When weather interrupted the live feed, Lupa redirected visitors to companion sections — guestbooks, digital postcards, photo galleries, and recorded clips — so the glacier experience could continue asynchronously. That mix of live and on-demand material was typical of how the company packaged Patagonian nature for a global audience years before wildlife webcams became commonplace.
The glacier takes its name from the Argentine naturalist Francisco Pascasio Moreno, who explored Patagonia extensively; the site noted first sightings from 1879 and the formal naming in 1899. His surveys were foundational to the southern border demarcation between Chile and Argentina.
Working with panoramic imaging technology (see Panoramium), Lupa aimed to let viewers experience the glacier’s scale remotely. Argentine researchers and international press noted these streams reached audiences in more than 130 countries.